The myth of organic community
Every protocol wants an "organic community," but few understand the work required to build one.
What doesn't work
What works
1. Consistent educational content
Create value before asking for something. Explain the protocol, analyze metrics, teach.
2. Genuine presence
Answer questions, show up in calls, interact in comments.
3. Radical transparency
Share problems along with wins. Communities respect honesty.
4. Aligned incentives
Token distribution that rewards real contribution, not speculation.
Metrics that matter
Forget follower count. Focus on:
My experience
As an ambassador for multiple Sui protocols, I learned that consistency beats everything. Daily analysis posts built more credibility than any marketing campaign.